Multinationals in India: Managing the Interface of Cultures

From the Publisher:
"Pursuant to the opening up of the Indian economy, numerous multinational corporations have set up shop in India. Among the various challenges they face is managing the interface of a global (or domestic) corporate culture with the deep-seated and widely varying cultural practices prevalent in India.

In order to understand these processes, Jai B. P. Sinha selected five large multinationals representing three distinctly different cultural zones (Anglo-American, Scandinavian, and the Far Eastern), which are engaged in a wide variety of activities. Professor Sinha and his team then undertook indepth qualitative investigations in order to understand how these five multinationals actually functioned. They also interviewed samples of managers to understand their beliefs, preferences and practices in relation to their work, the organisation, their colleagues, and expatriates. This rich comparative analysis reveals that while each corporation brought to India its unique organisational culture, they rapidly understood the need to adapt their management practices to Indian settings."